Rock Art Immersive – Camunni

An immersive journey into the rock art of Val Camonica

Italy’s first UNESCO World Heritage Site

Rock Art Immersive

The rebirth of rock art

The ancient rock carvings of Val Camonica come back to life through light, sound and digital art.

ROCK ART IMMERSIVE combines archaeology, technology and art into a moving experience that makes history tangible.

Become part of this extraordinary journey through time. Every contribution helps to preserve this heritage, reinterpret it and carry it into the future.

The future of culture grows from ancient traces

The project

An immersive digital exhibition to enhance and promote Italy’s oldest UNESCO site. An interpretation of rock art through a multimedia narrative that combines augmented reality, 3D environments and interaction design. A model for a sustainable experience that is accessible to all and easy to reproduce.

The cultural heritage

Val Camonica has been a UNESCO World Heritage Site since 1979. Its rock carvings tell of migrations and cultures from the Bronze and Iron Ages – an extraordinary heritage that deserves to be brought closer to the European public.

Digital revival

A project that reinterprets cultural heritage through digital storytelling, 3D photogrammetry, high-resolution images and creative animation, creating an accessible and immersive experience.

Immersive & multidisciplinary exhibition

A multimedia format combining archaeological research, technology and creative interpretation to connect the public with Europe’s cultural heritage.

European tour

Planned stops 2026/2027: Capo di Ponte (BS), Leipzig, Milan, Berlin, Porto

A qualified network of cultural and technological partners

Partners (selection): Kunstkraftwerk (Leipzig) · Centro Camuno di Studi Preistorici (Capo di Ponte) · Fondazione Bruno Kessler (Trento) · CINECA/VisitLab (Bologna)

Cultural project

Italy & Germany together

The project brings together creatives, technologists and cultural heritage scientists from both countries, combining immersive innovation with the enhancement of prehistoric art. A unique cultural project between Germany and Italy.

Curatorial Board

Who we are

Prof. Markus LÖFFLER

Kunstkraftwerk Leipzig

Initiator of the Kunstkraftwerk Leipzig, producer of immersive installations focusing on cultural heritage and industrial culture; professor of medical statistics and epidemiology, member of the European Academy of Sciences.

Dr. Tiziana CITTADINI

Centro Camuno Studi Preistorici

Architect, director of the Centro Camuno di Studi Preistorici in Capo di Ponte in Val Camonica, she is committed to researching and communicating the cultural heritage of Val Camonica, particularly its prehistoric rock art.

Partners

Creation and production

Kunstkraftwerk Leipzig, opened in 2016 in a former power station, is the first museum in Germany dedicated exclusively to digital and multimedia art. An international point of reference combining 360° projections, interactive installations and immersive environments, its productions explore scientific and artistic themes with innovative techniques and offer a unique sensory experience between art, technology and storytelling. Today Kunstkraftwerk is a benchmark for digital and immersive art, attracting visitors and artists from all over the world.

Role in the project: Overall project coordination, development of the audiovisual concept, production of the immersive show, planning of international exhibitions and communication.

The Centro Camuno di Studi Preistorici (Camunian Centre for Prehistoric Studies), founded in 1964, is a legally recognised non-profit cultural association working nationally and internationally on archaeological research projects and technological innovation in rock art research, with a focus on Valcamonica. It collaborates with universities, research institutes, museums and scholars in Europe and worldwide, and is dedicated to training researchers, conducting and publishing studies, and preserving and enhancing cultural heritage.

Role in the project: Project coordination, selection of the carvings, scientific supervision, development of the storytelling, planning of the exhibitions in the Lombardy region.

Technology

Technical partners

Fondazione Bruno Kessler (FBK) – Trento
Research institute of the Autonomous Province of Trento in the fields of science, technology and the humanities.

Role in the project: Capture of very high-resolution 3D photographs (<0.1 mm) for pixel-accurate trigonometric calculations, ensuring a precise three-dimensional reconstruction of the details.

CINECA / Visit Lab – Bologna
Non-profit inter-university consortium of 69 Italian universities, 2 ministries and 27 public institutions, providing IT solutions and technological infrastructure for education, training and research.

Role in the project: Editing of images and video animations, preparation of photographic material for projection, segmentation and isolation of the figures, colouring and grouping of scenes for the production of the projected segments.

Airpixel produces indoor and outdoor footage with FPV and DJI drones combined with ground shots, guaranteeing perfect angles and high image quality. From concept to post-production, the team delivers spectacular results.

Role in the project: Completion of the immersive show by integrating image, spatial and sound content, ensuring the artistic and technical alignment of animations and drone footage.

Network